
Tafe Ad1(Below) is designed to appeal to a wide demographic, to students of varying age considering further education, but also to industry management and recruiters. Tafe ad2(Above) is geared toward industry management and recruiters, but also toward career concsious students. Both ads are simple concepts, have used minimal resources and have been produced in a short time-frame, all of which mean low cost. They are effective, while not being restricted to a narrow demographic, so either, or both can be used for the dual purposes set down in the original brief - further enhancing cost-effectiveness. Both ads are eye catching and well suited to all forms of media including digital, billboards, public transport, print and can be easily modified for TV and even radio with the use of sound effects. The concepts can be easily fleshed out to create a series of complimentary ads as part of a comprehensive campaign.Hear me read the Blurb HERE
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